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FIELD : PR / MARKETING
DETAILS : Produced and managed album cover & merchandise design
DATE : Aug 2021
The Weeknd collaborates with Japanese contemporary artist MR. (KAIKAI KIKI) to celebrate the 10th anniversary of his second mixtape "THURSDAY".
Produced an album cover and various limited-edition merchandise.
The 13-piece capsule collection draws inspiration from The Weekndʼs work fused with MR. (KAIKAI KIKI)ʼs patented anime and manga inspired art.
[MANAGEMENT][STRATEGY][CREATIVE]
[ART][FASHION][MUSIC]