SCROLL
FIELD : PR
DETAILS : promoted campaign
DATE : Nov 2024
DANGER ZONE is an innovative motorsport event set on Japan’s iconic mountain passes (TOUGE), where participants compete through pure driving skill and strategy. With a level playing field ensured by the use of specialized tires, the competition is open to both seasoned experts and passionate amateurs, delivering breathtaking drifts and time-attack performances that captivate audiences.
This project also features artist Sayaka Shimoda, whose contributions bring a distinctive visual impact to the event. KIKI, alongside Hot Wheels and Yoshinotomo Sake Brewery, served as a Special Sponsor, playing a pivotal role in bringing this event to life and ensuring its success.
[MANAGEMENT][STRATEGY][CREATIVE]
[ART][FASHION][MUSIC]