SCROLL
FIELD : PR / MARKETING
DETAILS : Produced and managed music video / Album cover design & merchandise design
DATE : Dec 2021
The Weeknd with the renowned contemporary artist HAJIME SORAYAMA for album cover and a variety of limited-edition merchandise.
This collaboration with HAJIME SORAYAMA on a capsule collection reimagines his XO logo alongside the illustrator’s iconic robot.
This collection includes a The Weeknd × HAJIME SORAYAMA BE@RBRICK Collaboration.
[MANAGEMENT][STRATEGY][CREATIVE]
[ART][FASHION][MUSIC]