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FIELD : PR / MARKETING
DETAILS : Produced and managed Album cover design & merchandise design
DATE : Nov 2024
Weekend has collaborated with Japanese artist Hajime Sorayama to release the special edition LP of Hurry Up Tomorrow. In this project, KIKI played a pivotal role as the intermediary, contributing to the design of the album’s artwork and creating merchandise inspired by the album.
The jacket art embodies the album’s theme of “rebirth,” showcasing a bold new approach by Sorayama. The design features a child submerged underwater, dressed in an experimental suit with various attached cables—melding technology and sci-fi elements while symbolizing Weekend’s aspiration for renewal.
[MANAGEMENT][STRATEGY][CREATIVE]
[ART][FASHION][MUSIC]