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PUMA × HAJIME SORAYAMA

SS2024 Collection –Year of Dragon-

FIEID : PR/MARKETING
DETAILS : Produced and managed collaboration campaign
DATE : SECOUND DROP / Feb 2024

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PUMA × HAJIME SORAYAMA SS2024 Collection –Year of Dragon-

Celebrating Lunar New Year, launched full-collection of Spring/Summer 2024 inspred from HAJIME SORAYAMA's Dragon Artworks.
This collaboration is HAJIME SORAYAMA's second collaboration after PUMA's 75th anniversary in 2023.
Celebrated the collection launch at new PUMA flagship store in Shanghai as its new store opening.

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